CNN has an
sycophantic article about Starbucks that includes the following literary tidbit:
Nothing says marketing genius like a vague literary reference. At least that was the logic of Starbucks' original founders -- two teachers and a writer -- who named their fledgling coffee bean business after a supporting character in Moby-Dick.
Before the founders decided to name the place after Captain Ahab's first mate, Starbuck, they considered naming it for Ahab's boat, the Pequod. According to a Starbucks spokesperson, they changed their minds when a friend tried out the tagline "Have a cup of Pequod."
No comments:
Post a Comment